About This Track
Trent Reznor, who produced this track with Alan Moulder and Atticus Ross, has described the song as being about a celebrity with a carefully manufactured public persona, marketed by the media, who is manipulating the music scene to further their own selfish ends. The track also samples "Shout It Out Loud" by KISS and "Amen, Brother" by The Winstons, layering a critique of fame over familiar sounds.